Brand Strategy
· Works with creative teams to come up with branding ideas, advertising copy, graphic designs, and promotional materials.
· Identifies the appropriate media channels where each product or service's marketing materials can be delivered to the public
· Tracks marketing strategy results closely and creates detailed reports with data analysis and insights as well as outside feedback
Marketing Research & Data
· Researches and analyses a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, and demographic data
· Presents findings to marketing teams to help guide the direction and activities of the department
· Develops new marketing strategies and campaigns based on detailed analysis of market forces
Digital Marketing
· Tracks marketing strategy results closely and creates detailed reports with data analysis and insights as well as outside feedback
· Proven history of generating significant new revenue through content marketing
· Provides expert direction and insight to marketing staff members throughout each project or campaign