· Works with creative teams to come up with branding ideas, advertising copy, graphic designs, and promotional materials.

· Identifies the appropriate media channels where each product or service's marketing materials can be delivered to the public

· Tracks marketing strategy results closely and creates detailed reports with data analysis and insights as well as outside feedback

· Researches and analyses a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, and demographic data

· Presents findings to marketing teams to help guide the direction and activities of the department

· Develops new marketing strategies and campaigns based on detailed analysis of market forces

· Tracks marketing strategy results closely and creates detailed reports with data analysis and insights as well as outside feedback

· Proven history of generating significant new revenue through content marketing

· Provides expert direction and insight to marketing staff members throughout each project or campaign